Built for a New Generation of TRAINING & DEVELOPMENT

• 92,000-square-foot integrated AV environment
• 65+ standardized rooms
• $500,000+ saved through value engineering
• Weight room system with three short-throw projectors
• Unified platform supporting all coaching environments
• 11 prefabricated AV racks

The Challenge

A leading university in the Southeastern U.S. set out to redefine how its football program communicates and prepares, with the goal of closing a critical gap between film study and on-field performance.

Previously, players could review game footage only on a single display in a conference room, limiting coaches’ ability to translate strategy into real-time execution.

To strengthen the facility’s infrastructure and support player development, the university engaged IES Communications and another firm; IES Communications served as the project’s AV integrator and value-engineering partner.

Key challenges included:

• Supporting real-time visualization and interactive tools for coaching staff and players
• Delivering consistent AV functionality across multiple space types with different use cases
• Translating film analysis into on-field walkthrough scenarios
• Avoiding schedule delays and cost overruns while meeting budget goals

The Solution

Our experts implemented the integrated AV ecosystem that connects critical environments throughout the 92,000-square-foot training facility, enabling seamless communication, audio distribution, and content sharing. The connected environment includes one of college football’s largest walkthrough spaces, along with performance areas, displays in meal-prep and dining spaces, and administrative offices.

When IES Communications was first engaged, the project was at risk of stalling due to an over-budget design. Utilizing our Solutions Engineering Group (SEG), IES Communications delivered more than $500,000 in savings and preserved the client’s original vision.

A central component of our solution is the film-to-floor workflow, which allows coaching staff to:

• Overlay and analyze opponent tendencies and formations in every meeting environment
• Transition film analysis directly into walkthrough scenarios using the same visual inputs
• Align player movement across offensive, defensive, and special teams scenarios in real time

This integrated workflow enables a continuous flow of instruction and eliminates the need to shift between disconnected systems or environments.

To support high-performance audio and communication, we deployed standardized conferencing and AV technologies, including custom Fulcrum Acoustics speaker systems, Shure microphones, Sony projectors, Q-SYS control and processing platforms, and JBL audio components.

The Execution

• Value Engineering: We reworked the original design to meet budget expectations through strategic manufacturer changes, leveraging LED partner Absen to preserve system intent while achieving more than $500,000 in client savings.
• Prefabrication: We used our AV prefabrication process to deliver 11 AV racks, improving efficiency, quality control, and schedule alignment.
• Standardization: We unified AV systems across 65+ rooms for ease of use and reliability.
• Coordination: We worked closely with the client's construction team to support timelines, sequencing, and integrations.

The Integrated Result

• Walkthrough Environment: Coaches can now align players and simulate plays in real time, with AV extending into adjacent areas to support continuous communication.
  
• Position Rooms: Interactive short-throw projection systems support film breakdown for offense, defense, and special teams.
• Weight Room: Using three Sony projectors, the large-format system supports workouts, nutrition content, and motivational media, complete with fully integrated, high-performance audio.
• Conference Rooms: The conference rooms now use a high-performance conferencing system in place of the previous Bluetooth-based set up, providing consistent and reliable communication throughout the facility.